The Pros and Cons of a Coded Website: Is It the Right Choice for Your Business?

When it comes to building a website, business owners face a crucial decision: opting for a fully coded website or choosing a user-friendly platform. While a coded website can offer numerous advantages, it's essential to weigh the pros and cons before making a decision. At Better Marketing Company, we've seen firsthand how this choice can impact our clients, and we're here to help you make the best decision for your business.

The Pros of a Coded Website

1. Customization and Flexibility
   A coded website allows complete customization, enabling you to tailor every aspect of your site to your specific needs. Whether it’s unique design elements or specialized functionalities, a coded website provides the flexibility to create a truly bespoke online presence.
2. Scalability
   As your business grows, your website needs to grow with it. Coded websites are highly scalable, meaning they can accommodate more complex functionalities and larger amounts of data without compromising performance.
3. SEO and Performance Optimization
   With a coded website, you have the ability to optimize every detail for SEO and performance. This precision can lead to better search rankings, faster load times, and an overall improved user experience.

The Cons of a Coded Website

1. Cost
   Custom-coded websites typically come with a higher price tag. The need for skilled developers, ongoing maintenance, and potential updates means that costs can add up quickly.
2. Development Time
   Building a coded website takes time. Unlike pre-built solutions, which can be launched relatively quickly, a fully coded website requires extensive development, testing, and refinement.

3. Maintenance and Updates
   One of the most significant drawbacks of a coded website is the need for regular maintenance and updates. Often, even simple changes, like fixing a typo, require the assistance of a developer. This can be both time-consuming and expensive.

Our Experience: Why We Recommend User-Friendly Platforms

At Better Marketing Company, we’ve had clients come to us with coded websites that have cost them a fortune—only to find themselves unable to make even the simplest updates without a coder. One client, in particular, had invested heavily in a coded WordPress site. Unfortunately, they couldn’t update the site on their own, not even to fix a minor typo. The frustration of relying on a developer for every small change led them to us, and we ended up rebuilding their entire site on a more user-friendly platform.

This is why we recommend platforms like Wix, GoDaddy, Squarespace, Kajabi, and Shopify. These platforms offer the same benefits of customization and scalability but with added ease of use. Our clients can make updates, add content, and manage their sites independently, all without needing a background in coding.

Empowering You with User-Friendly Solutions

We love user-friendly platforms because they empower our clients. Our goal is not just to build you a beautiful website but to ensure you know how to use it. We believe in giving you the tools and knowledge to manage your digital presence confidently. After all, your website should be a living, evolving part of your business—not a static piece that requires a developer’s intervention for every minor change.

Ready to Make the Switch?

If you’re interested in a user-friendly platform for your website, we’re here to help! Contact us today to book a consultation, and let’s build a website that works for you—without the hassle.

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